10 Golden Rules of Responding in the Social Media Age

Posted on 04. Jan, 2010 by in Online Reputation Management (ORM)

  • Respect (the venue, the participants, the importance of even a single comment)
  • Expect everything to be public (even if you intended it to be private)
  • Speed is of the essence (react in a timely and appropriate manner)
  • Openness and Transparency are key (trust is paramount)
  • Never conceal (who you are, who you work for and what your intentions are – FTC Guidelines)
  • Do your homework (search, listen, read, know your communities first)
  • Identify an engager (someone who will represent you well)
  • Nothing builds credibility like action (do what you say or don’t say it)
  • Gather internal resources now (get them trained and ready to respond)

What’s missing? Oh yeah, that’s why Paying attention is so important!

By Derrek J. Hull, Blogger-in-Chief

Converseon’s Lindsay Lebresco recently spoke at Gaspedal’s Word of Mouth Supergenius conference about “the golden rules of responding” in the social media age.

Read full post here

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