No, your restaurant doesn’t need a Facebook page-Daily Tip for Tuesday July 27th.

Posted on 27. Jul, 2010 by Inside Hospitality in Daily Tip, Social Media

Today’s Tip: Guests… can you hear me now?

Unless you have been living under a rock for the last few years, you know how the social media landscape is revolutionizing the restaurant and hospitality business. Never before have operators, managers and owners been able to engage directly with guests and potential guests with the click of the mouse.

We have heard people say that every restaurant and hotel needs to have a Facebook, Twitter or some kind of social media  presence. That’s crazy, no they don’t!

Why you may ask?

You need to be where your guest’s eyeballs are. If your guest demographic is a Yellow Book reading bunch, then having a slick Facebook fan site is a collassial waste of time.

That’s not where your guest’s eyeballs are.

Posting your daily specials on Twitter is swell (actually, we think it’s  an old transaction based tactic that doesn’t work.) But, if that is where your guest’s eyeballs are and how they want to be engaged with, that is where you need to be.

You need to ask. You need to listen. You need to react. You simply need to be where your guests are.

If your guests are on Facebook, FourSquare or the next 2.0 social media sensation that’s currently being built in a college dorm room, then that’s where you need to be.

Or you can take a shot gun approach and water down your message and hope to reach someone, by trying to be everywhere.

The choice is yours. Ask or guess. You can’t be everywhere and hit the target. You need to be where your guest’s are. Not where this weeks social media guru says you need to be.

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Today’s tip is brought to you by Inside Hospitality™, a comprehensive and innovative guest experience management and measurement company whose integrated suite of hospitality business solutions from restaurant focused mystery shopping to online reputation management achieves tangible results in the marketplace and is the choice for restaurant and hotels worldwide.

Contact us today and learn how Inside Hospitality™ can create a custom solution for your organization. We can be reached anytime @ (888) 260- 0380.

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2 Responses to “No, your restaurant doesn’t need a Facebook page-Daily Tip for Tuesday July 27th.”

  1. Dave Goodman 27 July 2010 at 5:55 am #

    Not a very helpful blanket statement for a headline. This editorial implies that a Facebook page for a Restaurant need be a significant investment that should carefully considered. The fact is that whatever your patron demographics some are amongst the millions on Facebook. And, more importantly, a Facebook presence is certainly the most accessible and easy to set-up online presence for the independant operator. I strongly disagree with the statement that having multiple presences (shotgun approach) dilutes impact – the web is a very big place, and an extended footprint is helpful. A centralized destination with key info menus, features, etc. is important but the using the greater presence to drive traffic is a solid strategy.

    Reply

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