Restaurant Marketing Video Fun – Daily Tip for Tuesday August 31st.

Posted on 31. Aug, 2010 by in Daily Tip, Inside Hospitality

By Guest Blogger Michael Hartzell


Did you watch the video?  It is only 2 minutes long.  Have you ever created a video?  Has your restaurant consultant told you to do a video?  Does it seem too hard?  Do you want to share your video on YouTube with a title of your restaurant to get found online?  Do you know how to upload the video to many video hosting sites at once?  You can sign up at www.animotomarketing.com to create a free video.

The video that you see was made with the business version which has more options for background, removal of their logo, can be longer than 30 seconds, has speed variables, and most importantly can have a link at the end to make an invitation to click.

Since we last talked about using celebrations as a focus to make the day of those visiting your restaurant, I just couldn’t help myself.  I had to make a video.  This is a true story as I was called and told to be ready this last week and dragged away for lunch.  (It was a pleasant drag,)

I will not tell you that putting a banner up is a marketing plan, but it helps.  I will not tell you that having an extended “new management special” at deep discounts is a marketing plan, but it can make people look twice.  I will not propose having office supply store giant letters for a phone number in the window to be a marketing plan, but there is no missing the number.  The exterior of this little store front is screaming:  “Here I am and I want your business.”

California Monster Sushi is now on my recommended list for all to try.  This restaurant owner reached out and introduced himself with a handshake and asked “What brought you in?” along with a happy birthday candle unique to his business and then trumped it with Panda Bear oranges for the kids.  Not to be outdone, the server wrote a big Happy Birthday note at the end of the hand written check.  This restaurant does not try to be glamorous.  It is a very comfortable, warm, friendly place which could easily be the reverse since it is in a strip mall.  I believe this family business which has been open for only two months will get a reputation quickly both online and offline.  Not because they use social media but because they treat people as if they are “family, friend or royalty.”  I am thinking there are a few others who are having birthdays soon.  I will certainly want to take them to lunch at the California Monster Sushi Restaurant in Kent, WA.

This is NOT a commercial for this restaurant.  I share this as an example to give you a piece of reality.  I will be inviting others to lunch at this restaurant.  Why do people invite others to your restaurant?

Are you thinking about making a video?   www.animotomarketing.com

Are you thinking about uploading the video to ten other video sharing sites at once?  www.tubemogul.com

Whether you want to live in the past and do it the old fashioned way by hand without special software or if you want to speed up your life with the latest and greatest tools, you need to celebrate more.

Next week I want to chat about:  How Much Does it Cost to Blog for Restaurant Marketing?  My Inbound Marketing hat will go on.  Stay tuned.

PS

Google:  “California Monster Sushi Birthday” and see if the video is not already on the first page of Google.  I know it is here . . . But Google is now different from location to location.

Michael Hartzell – Inbound Marketing Certified Professional, entrepreneur, writer, speaker, restaurant marketing coach.   Co-Author of “The Reality of ROI & Social Media Marketing”.   Member of the American Marketing Association.  Read more at www.michaelhartzell.com/restaurant-marketing

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